
WhatsApp business also offers a very cool option to add the WhatsApp Chat Button on your website.


Happier customers = more sales + higher customer retention rate Quicker responses mean happier customers. This instant messaging app has an ease of use that traditional communication channels, like emails and phone calls, lack. Studies also show that 90% of people respond within 30 minutes on instant messaging apps while email responses are only 17%. Long-drawn phone calls can also be a huge time waste, for customer support teams and customers, both. It’s far easier to send a quick text message over WhatsApp and wrap up the conversation in a few minutes that would have otherwise taken hours, or even days, had it been over email. Have you ever put off reading emails or responding to them? Instead of introducing a new communication channel and spending time and effort to migrate customers to that platform, it is convenient to use an already established and extremely popular messaging channel. Would you believe over 1.1 million messages are being sent every second on WhatsApp? And studies show more than 175 million people message a WhatsApp business account every single day. Over 2 billion WhatsApp users mean the probability of a massive chunk of your customer base already using this platform is pretty high. Meet your customers where they already are So you’re probably wondering, ‘Is it even worth my time (and energy) to invest in a new customer support tool?’ Introducing a new customer support channel can be a time-consuming process. Top 9 benefits of using WhatsApp Businessīut you’re not sure if your business is ready for it. The WhatsApp Business API allows large businesses to deal with high-volume messages and can be accessed across multiple devices, making working with a team easier. While WhatsApp business was created specifically for small businesses, to cater to bigger enterprises, WhatsApp eventually introduced the WhatsApp Business API.

It helps streamline customer communication and business workflow, while adding a personal touch to it as well.
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WhatsApp Business is a free global messaging and customer support app available for both Android and iOS. This article will share the most significant benefits businesses can gain from using WhatsApp Business.Įxcited? Let’s dive in. Today, WhatsApp continues evolving and has penetrated a new niche: marketplaces. In 2009, WhatsApp could only be used to send and receive texts with time, users could voice call, video call, send and receive gifs and emojis, and form groups. In the past 13 years, it has successfully driven out competitors like Skype and has become the primary channel of communication for people all over the world.Įver since its inception, WhatsApp’s app design (and therefore its intended use) has evolved. To put it into perspective, 1 in 4 people use this popular messaging app today. That’s the number of people that use WhatsApp globally.
